Crackerjack
The bargain hunter's best friend. (Done under Pixelpush)
Credits:
Producer
Han Law
Art Direction
Siew Wee H'ng
Styleframe
Pon Huey Min
William Kusuma
Storyboarding
William Kusuma
Animation
Pon Huey Min
Vania Chandrawidjaja
William Kusuma
Music & SFX
Jhen Thoo
Initial style exploration aiming for a pencil and marker look. We kept the style close to Crackerjack's initial mascot design while exploring the usage of textures and expanding on how we can apply the visual language to characters and environment.
I was in charge of developing the storyboard for the video. Because the narrative was script-heavy but without enough time frame to animate lip-syncing, we needed to find the right balance of character acting and using the environment/props to help convey the message.