This short is an animated promotional video about a callback to how one's visit to the art gallery can kickstart ones artistic career and love for the arts.
Auckland Art Gallery is looking for a branding strategy for a kids membership scheme to entice them to come visit the gallery. Part of tackling this issue is also making the art gallery more welcoming to children and find a way to make it more engaging for them. Students are required to create a set number of design collaterals, a promotional video, and a creative marketing strategy.
After Effects animation
By Daylight - Gavin Luke (sourced from Epidemic Sound, royalty free)